Stocking up on Chinese New Year goods, visiting loved ones, indulging in reunion feasts and attending vibrant temple fairs – China's Spring Festival, the most cherished traditional celebration, is not only a time for family reunions, but has also become a major driver of consumption.
This year, with the Chinese government designating New Year's Eve as a statutory holiday, the Spring Festival holiday has been extended to eight days, creating even more opportunities for businesses to thrive.
