Harbin's winter tourism thrives with new experiences and upgraded services

An aerial drone photo shows a giant snowman near the Qunli music park in Harbin, capital of northeast China's Heilongjiang Province, January 23, 2025. /VCG

As the ice and snow tourism season is in full swing, Harbin, the capital of northeast China's Heilongjiang Province, continues to attract a growing number of visitors. With its diverse winter activities, expanding infrastructure and local hospitality, the city remains a key destination in China's booming ice and snow economy.

During the previous winter season, Harbin welcomed over 87 million tourists, marking a 300 percent year-on-year increase, while tourism revenue soared 500 percent to 124.8 billion yuan ($17.3 billion).